I love Marketing Sherpa. They have great charts and free information.
Of course, they’re trying to sell you their three-hundred dollar benchmark reports. But I don’t care. Their free information is fantastic. And I’ve actually bought two of their reports. So I guess their strategy works.
And recently, they released a free chart that shows what marketers think about the effectiveness of PPC marketing. The results are in! And PPC is a clear winner.
Over 87% of marketers feel that PPC is either somewhat effective or very effective increasing lead generation. And 94% feel the strategy is either somewhat effective or very effective for increasing website traffic.