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So how effective is inbound internet lead generation?… Really!

I love Marketing Sherpa.  They have great charts and free information.

Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I don’t care.  Their free information is fantastic.  And I’ve actually bought two of their reports.  So I guess their strategy works.

And recently, they released a free chart that shows what marketers think about the effectiveness of PPC marketing.  The results are in!  And PPC is a clear winner.

PPC effectiveness for lead generation and ROI

The effectiveness of PPC objectives

Over 87% of marketers feel that PPC is either somewhat effective or very effective increasing lead generation.  And 94% feel the strategy is either somewhat effective or very effective for increasing website traffic.

Good stuff!

http://www.marketingsherpa.com/article.php?ident=31708

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This entry was posted on Monday, October 11th, 2010 at 6:35 PM and is filed under Inbound Internet Lead Generation, ppc, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “So how effective is inbound internet lead generation?… Really!”

  1. Tweets that mention So how effective is inbound internet lead generation?… Really! « iMarketSmart -- Topsy.com says:
    October 11, 2010 at 9:46 PM

    [...] This post was mentioned on Twitter by Michelet St. Peuve and Michelet St. Preuve, Greg Warner. Greg Warner said: So how effective is inbound internet lead generation?… Really! «… http://lnkd.in/hkh2Fp [...]

  2. Jon Payne says:
    October 19, 2010 at 9:46 AM

    Good stuff Greg. I second your thoughts on Marketing Sherpa. Love their reports.

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