A blog is the easiest way to update content fast and often. One of the advantages of this is that Google and other search engines love websites that have frequently updated content.
At MarketSmart, we use our blog to help prospects and clients learn new ways to tie marketing and sales together to achieve greater ROI.
I’ve often had prospects recount what they’ve learned from our blog and how they appreciated an article post. I find that many prospects feel they know us even before our first meeting because they read our blog frequently.
Post comments on other blogs.
You can get noticed by interacting in the blogosphere with relevant, valuable comments. People will wonder who you are and follow you back to your website to engage.
Link your blog to your other profiles.
Make your blog the central point for all your other profiles such as LinkedIn, Facebook and Twitter. You can have your blog posts automatically added to these other sites to keep people in touch with what you are doing.
Get into Technorati.
Technorati.com is a free blog distribution service. With a few fairly simple steps, you can get “indexed” by the Technorati search engine. That way people who are searching for information about topics you have already written about can find your blog and engage.