Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long?
While postcards are a form of direct mail, they are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads.
You can use them to drive traffic to your website or to a phone number to promote your offer. They are also a great way to stay in touch with your customers and prospects. We suggest you create 3-5 key messages emphasizing your unique selling points and competitive advantages. Then design and print them all at once dropping them in the mail every few weeks or so.
That will build awareness in a turnkey fashion. Create the plan once and just let it run all year long.
Plus, now you can get the postage down to about 18 cents each if you use the Post Office’s new service called Every Door Direct Mail. You’d have to deliver to every address on a route or in a zip code. But for many businesses, that’s exactly what is needed to flood a targeted geographic market with consistent offers, branding and reminders.