The opportunities for building awareness for your planned giving program are all around you. Put these words everywhere you possibly can:
Please consider leaving {your organization} in your will and estate plans.
- on emails;
- business cards;
- letterhead;
- mailers;
- reply forms;
- booklets;
- magazines;
- articles;
- photos;
- banners;
- invitations;
- research reports;
- website pages, etc.
The list goes on and on.
Research shows that about 35% of Americans will consider a bequest as a gift. But they need to be made aware that your organization accepts them. Building awareness is one of the first steps for a successful planned giving marketing strategy. Don’t forget to use the free marketing channels you have available to you.
Tags: awareness, Planned Giving, Planned Giving Marketing, strategy
