Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices.  I knew she was right.  But so what?  Does it matter?

That led me to take a look at some of the websites we developed for our clients.  I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months.  Now, keep in mind that a lot of our clients go with our recommendations.  That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails).  So I think our results are a bit skewed.  In any case, here’s what I found:

• 12.83% of the visitors used mobile devices
• Most of the mobile devices were either iPhones or iPads

Tags: mobile, online marketing, Planned Giving, Planned Giving Marketing

This entry was posted on Monday, December 3rd, 2012 at 8:32 PM and is filed under Communication, marketing, Mobile marketing, Multi-channel marketing, New Technology, Planned Giving, Planned giving, Planned Giving Marketing, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.