So you’re scratching your head wondering which subject line will get your email blast opened and read, right?

Scratch no further.  Here’s how we chose the best subject line for a recent campaign.  If you implement this trick, you’ll be sure to improve your email marketing results.

1- Using a list of 14,500 email, we split the list into 3 parts.

• Test List A – 1,000 emails
• Test List B – 1,000 emails
• Final list – 12,500 emails

2- Next we blasted Test List A and Test List B at the same time.

3- Within a few hours we could see clearly which email performed better and used that subject line the next day for the remaining 12,500 emails.

Easy.  Effective.  Smart.