SERVICES

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Tap into one-stop-shopping minus massive ad agency mark-ups and your ROI will soar. We have all the resources you need including:
 
Marketing strategy

• Branding
• Slogans
• Competitive analysis
• Unique selling proposition analysis (Blue Ocean strategy)
• Market segmentation analysis
• Buyer persona analysis
• Buying process analysis
• SWOT analysis (strengths, weaknesses, opportunities, threats)
• Marketing planning (including calendars and campaign development)
• Analytics/metrics
• Business consulting
• System analysis and organization

Back-end sales consulting

• Sales training / consulting
• Role playing
  
• Features and benefits analysis and organization
• Closing techniques
• Closing the gap / tying together the missing link between marketing and sales
  
• Selling process optimization

Marketing implementation

• Website design, copy, information architecture, technology administration
• Website structure and architecture
• Search engine optimization (SEO)
  
• Pay per click campaign development and implementation (PPC)
  
• Landing page development
  
• Conversion funnel optimization

Marketing creative

• Copywriting
  
• Design

Direct marketing

• Email marketing (including automation based on triggers and predetermined logic)
• Lead grading/scoring
  
• Lead nurturing
  
• Data-driven personalization
  
• Triggered marketing automation
  
• Data hygiene / data cleansing / merge-purge / de-duping / appending / CASS certification / NCOA
  
• CRM system strategy / development / implementation
  
• Personalized URLs
  
• Dynamic personalized landing pages based on data rules and logic
• Printing / Mailing (on premises)

And more….